Sony is apparently looking to shed the dead
weight that is its PC business. According to
Reuters , relaying a report by Nikkei, Sony is in
talks to sell its personal computer business to
investment fund Japan Industrial Partners for up
to 50 billion yen ($490 million).
A new company would be formed to sell the
computers, with Sony retaining a small stake in
venture, the report states.
Just last week, another report surfaced stating
that Sony was talking to Lenovo over a joint
venture. Sony flat-out denied this report. Still,
when there’s smoke, there’s often fire. And
Sony’s VAIO brand is burning a hole in Sony’s
ledger.
This move shouldn’t come as a surprise. Sony’s
PC division has long been a weak link in Sony’s
chain. Besides, when Kazuo Hirai took over Sony
in 2012, he didn’t list personal computers as one
of Sony’s cornerstones. Instead, Kaz pointed to
digital imaging, gaming, and mobile on which
rebuild Sony, a strategy clearly present as of late.
Sony has released innovative and, frankly, killer
products in the three aforementioned categories.
Still, despite making amazing products, Sony is
trailing others in those spaces. By ridding itself of
a forgotten appendage, perhaps Sony can better
compete with the likes of Samsung and Apple.
0 comments:
Post a Comment